There is no denying that hiring an seo consultant gives great benefits to websites in terms of visibility and exposure. Given that the seo consultant employed to do the job is efficient, website owners can be assured that their site traffic will exponentially grow.
Today, with the growing demand and awareness of website owners to search engine optimization, seo consultants are spawning continuously. While it is true that there are many available seo companies for hire nowadays, only a fraction of it can be considered worthy of employment.
In light with this, to filter the good from the bad, it is best to recognize the subtle hints that will give the suggestion to turn away from that particular seo company.
Proper content writing for seo is different from seo copywriting.
Proper content writing entails creating contents that are organic. This means that the text is usually targeted at a specific audience, its theme and tone is consistent with the website’s purpose, the story and information flow is compelling, and technically its writing is grammatically correct.
On the other hand, seo copywriting involves a somewhat deceitful method. Techniques like keyword stuffing, purposefully misspelling key terms, and unnaturally adding words or sentences are practiced. These strategies should not be tolerated for two main reasons. First reason is that search engines today most likely recognize these acts. Instead of placing the website high in search results, resorting to seo copywriting may just be the cause of the website’s poor performance in search rankings. The second reason to this is that, say the seo copywriting eluded the search engine’s algorithm and is able to achieve high search results, the “inorganic” way of the content’s writing will most likely drive away visitors in as early as the first visit. Truth be told, it is better to have a handful regular site visitors than many ones that do not return for a next visit.
Backlinking refers to the act by which a certain site refers to another site by placing a link that will direct to it. Search engines recognize this method and the websites are given credits or demerits depending on an important factor — the credibility of the source.
A certain site is given high priority when it is backlinked by a credible, established website. Mostly this includes the .edu, or .gov sites, and others that have good reputation to the online community. On the other hand, when an seo consultant suggests buying backlinks to free for all webpages, it is recommended to turn the other direction. Backlinking to this kind of sites will produce unrelated and irrelevant linking scheme. This is a common reason why some websites place low in search results. Additionally, most search engines do not tolerate this scheme and penalizes guilty websites.
History and Reputation
Knowledge is better when combined with experience. Following this thought, it is best to choose older, more established companies that boast a lot of experience rather than the relatively new ones with minimal hands on practice. However, before hiring a seasoned seo consultant it is recommended to check its history first. This can be done by browsing the web for testimonials of satisfied customers. But in doing so, one should be aware of bogus endorsements that are designed and posted deviously just to give false recommendations. Ideal seo consultant are those who can come up with winning strategies, have achieved results.
Promise of Fast Result
Search engine optimization is not an instant process. In fact, it is a dynamic, continuous course. So if an seo consultant promises rapid results, usually within a month or two, it should be avoided.
More often than not, promises of quick results employ the use of “black hat” techniques. This means practicing shortcuts that are frowned upon by search engine companies. This tactic may pay off for a short while, but when caught, it is a guaranteed penalty for the website.
Additionally, seo is not an exact science per se. It is also an art which involves continuous tweaking and modification. Because of this, gaining of results will take time. Before achieving the top spot and remaining in it, progress is made gradually in a considerable amount of time.